Stars meters Interactive will launch the "Chibi Maruko" hand tour early 2014 launch

When a cartoon before the fire to a certain extent, rely on the brand will choose to introduce more derivatives, such as games, movies, etc., and now, "Chibi Maruko" have been adapted into the game. Star Interactive CEO Chen Xiu super rice has officially announced that after more than two years of negotiations with the Japanese copyright communicate with parties to finalize a variety of hand swim line adaptation and distribution rights manga brand, is expected in early 2014 launched the first "Cherry Maruko "series of mobile games, will be with the next line of multiple vendors for interactive marketing, including McDonald will also have a promotion Chibi Maruko quarter.

With the 2013 hand travel explosive growth market, the majority of products on the market has been facing serious homogeneity, lack of innovation, lack of sustained vitality, etc., to the 2014 competition hand travel products will be more intense, a good brand combining fine game will be an important new way to successfully get rid of the vicious competition year.

Chibi Maruko devaluation, whether to get in return?

Stars meters Interactive said the reason for the lead in pushing the brand Chibi Maruko is given to casual mobile games currently occupy the whole hand is still swim for half of overall revenue, the current leisure travel is still in the hands of the animation brands no major intervention introduction of such products in the first half of 2014 will be a great opportunity.

Meanwhile star meter has an additional spend ten million yuan net research and development expenses, took two years to use the UNITY 3D engine developed a large-scale 3D ARPG fighting hand travel masterpiece, may adopt the final on the line, also from the blood within TOP5 Japanese anime brands image of authority.